Dear Job Seeker!
Happy New Year (HNY)! It’s 2012 and I’m feeling better about this coming year than I have in a long time. I predicted the jobs/employment/mortgage crash a good 3 years before it all came tumbling down. Back then my audiences thought I was nuts. Unfortunately I wasn’t. I was dead on.
Although we have the European financial mess to keep an eye on as well as the movement of the Chinese yuan I’m thinking that this is the year that corporate America will finally begin loosening the purse strings somewhat and begin hiring. The real blast won’t come until after the November elections–which in reality means activity in 2013–but the run up to action begins this year and hiring is a necessary and vital component to corporate success (ya think?!).
OK. Enough of my drivel. What I would like to propose to you in the moment is two fold: First–your mindset as a job seeker and Second–the level of creativity in your job search.
Although one week we hear good news about jobs and the economy the following week we get an entirely different read. And so it goes.
With that in mind I would like you to remain informed (always important–don’t ya think?!) but here is YOUR focal point: You are only seeking ONE JOB! That is your goal. Nothing more. Nothing less. One job. Kinda makes all the reported ups and downs in the news a little less important when you are seeking only for you.
CREATIVE JOB SEARCH
The ‘creative’ I bring to this posting is that I would like you, dear job seeker, to try to really, really think outside the box (‘outside the box’ is one of my least favorite cliche’s but it suits the discussion at hand) and get creative–really creative–in your job search this year–actually this week! And by creative I mean to do something to get someone’s attention that surprises even you. And then do it again. And again. And again until someone responds.
I have all kinds of ideas that, as a sales guy, I have used over the years to make the appointment. Some are mentioned in my “The Real Secret to Finding a Job” book. The action taken necessarily needs to suitably fit — and then exceed — the position and person.
Networking is still the only and best way to find a job. I teach ALL kinds of job search tactics…and I’m the best around to teach you preparation for when you DO make that handshake but till then how about REALLY doing something extraordinary that will make an impression and get someone to call you?!
Over the holidays my wife and went and saw the Matt Damon/Cameron Crowe move “We Bought a Zoo.” There was a line/thought/idea repeated a couple of times in the movie that I really liked and it suits this discussion. The idea was that most great acts of heroism, altruism or just plain courage (to include ‘making the phone call!) only take 20 seconds to accomplish! Isn’t that a great concept? How many ’20 seconds’ are you sorry you have passed on during your life? Well, that’s too many!
Focus on that idea during your job search. Maybe it just means making that cold call to the ONE person who could make a difference. Do It!
I was speaking with Steven Carr, CEO of HoustonJobs.com, and I mentioned to him that Google receives some 25,000 resumes PER WEEK! Think about that. So how the hell do you rise about the talent (and clutter) of 25,000 resumes?!
Steve off-handedly mentioned that he would take his resume and have it engraved on a brass plate and send it off to the senior manager of the division he wanted to work for. We chuckled at the idea but the outrageousness of the idea is rich! Although sending a brass resume might now actually land you the job (resumes don’t land jobs. they land appointments.) –it will sure as hell get everyone’s attention and in all likelihood get you the phone call.
So ‘think outside the box’ might be a trite cliche but damn–it just might work. Remember: you aren’t looking for a job. You are looking for a phone call!
Think outside the box.
Happy New Year and Good (Job) Hunting!
Job Search Expert/Author/Speaker